Okay, so... why blogging? Whether you've just earned your license or you're a grizzled industry veteran, you likely already appreciate that while blogs may seem to be reserved for hipsters and poets, they're an incredibly powerful lead generation tool for those in real estate. If you're not consistently blogging, you're losing an enormous amount of potential in new, local visitor traffic to other real estate agents who are more internet-savvy.
In the past, real estate agents could rely on networking, referrals and some advertising to gather more business than they could possibly need - but those days are over. With vicious competition for every possible home buyer and seller available, an agent needs to explore all marketing avenues that have the potential to generate results. Your prospective new clients are searching for your services online with keywords such as "downtown loft condos", "tips for selling houses in Mycity", "best new homes in Cityarea" and so on; if your website and blog aren't showing up in the search results, these potential clients will never find you. Each and every piece of blog content we develop for you is designed to attract local visitors, providing you with the opportunity to capture and convert them into new clients.
Consider every new blog post as a "landing page", with organic search engine traffic from Google, Bing and other websites as your main visitor source. If each new post gets just ten hits per month, then six months of blogging translates into 6,000 additional website visits. Chances are you could use an additional 6,000 chances to convert new clients; if you're not blogging, you're batting zero.
Click to contact us and we'll share how blogging can dramatically increase your new client lead generation.
Below are some of the common problems issues challenges that we hear from real estate agents:
I'm Far Too Busy to Bother With Writing In My Blog
As you should be - you're running a business! The average real estate agent has more than enough on their plate with open houses, meetings, networking events and everything else to have to then worry about making sure they get a well-written daily blog post in. If you're spending your own time writing your blog, you're wasting time that could be put to far better use. Let us take care of your blog development; we'll focus on bringing new individuals in so you can focus on closing them and adding them to your growing business.
I'm Fighting a War with Thousands of Other Agents!
It's every agent for themselves out there, and if you're not levering any competitive advantage you can get your hands on, you're going to lose the war for prospective new clients. Thankfully, a high percentage of real estate agents blog infrequently (or fail to blog at all), leaving them with boring, static websites that aren't attracting much traffic from search engines like Google. Every blog post we produce for you draws in fresh prospective lead traffic ready to be converted into a buying or selling client.
I Have A Marketing Consultant But They Don't Do Blogs
If you're already working with a dedicated marketing consultant or website service, it's likely that they either leave blog writing up to you or outsource it to a professional team (like us!) and pocket the difference. You can choose to work directly with us, or we can work in tandem with your consultant(s) to help accomplish your website visitor and online lead generation goals. We're happy to be a part of the team that takes your website - and your business - to the top.
The bottom line: real estate is a fiercely competitive game; if your marketing strategy isn't firing on all cylinders using every possible channel, you're missing out on new business. Your blog needs
to be regularly updated with content that draws in new eyeballs so you can close them into new business. These potential customers will need a real estate agent sometime in the future... will they find you
Yes, they will. Click here to contact us and our team will custom-tailor a blogging solution to suit your needs.